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ROLEX

@rolex

Introduced in 1953, our Cyclops lens immediately catches the eye, bringing the date into clear focus at a single glance.
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Our helium escape valve, patented in 1967, protects our watches designed for extreme diving. Rolex invented it so that helium used for dives in hyperbaric chambers could be released during decompression. The valve triggers when pressure inside the case is too high. Thus, hermeticity is never compromised. The self-regulating system comprises a hermetic cylinder, a piston, a seal and a spring. Because when it comes to depth, the feat lies not only in the descent, but in returning to the surface. #Rolex #Watchmaking #Perpetual For more details about this see the link in the profile.
35.5k 212
1 day ago
Extracted from an oyster’s shell, every disc of material used to create a mother-of-pearl dial is meticulously selected for the harmony of its patterns and finesse of its iridescent effects. A natural product of the sea, it is only fitting that the Datejust is waterproof to 100m/330ft. #Rolex #Datejust #Perpetual For more details about this watch see the link in the profile.
36.3k 257
6 days ago
The Datejust 36 displays fluid contours from its smooth bezel to the Oysterclasp of its emblematic Jubilee bracelet. This supple and comfortable metal bracelet comprising rows of five links was created in 1945 especially for the Datejust. #Rolex #Datejust #101031
126k 542
10 days ago
Our Cyclops lens. Introduced in 1953 to enhance the legibility of the date, this curved lens, set on the crystal at 3 o’clock, above the window, is one of our most emblematic features. It has been continuously improved, from its composition to its shape, to achieve utmost efficiency. Today, it is made from a virtually scratchproof sapphire crystal and benefits from a double anti-reflective coating. This lens immediately catches the eye, bringing the date into clear focus at a single glance. #Rolex #Watchmaking #Perpetual
38.3k 257
14 days ago
Every hero needs an ally. Rolex watches have played their own roles on the wrists of many characters. On screen, heroes embody our desires and passions. And they are unstoppable, each carrying a story that incites emotion and creates memories. The brand stands alongside the people who perpetually reinvent cinema. As part of its Perpetual Arts Initiative and long-standing association with cinema, Rolex is a partner of the Academy of Motion Picture Arts and Sciences and Proud Sponsor of the Oscars®. #Rolex #Oscars #PerpetualArts
53.8k 612
18 days ago
An essential diving tool. The simple geometry of the hour markers and broad hands enable information to be conveyed instantly, while the blue glow of the Chromalight display further improves visibility in even the darkest, deepest underwater environments. The Submariner Date. #Rolex #Submariner #Perpetual
75.4k 451
20 days ago
An emblematic feature, the Submariner Date’s rotatable bezel with a 60-minute graduated Cerachrom insert allows divers to monitor their progress underwater. Its knurled edges, meanwhile, offer excellent grip when setting the dive time – even wearing gloves. #Rolex #Submariner #101031
173k 838
27 days ago
Introduced in 1970 on the Sea-Dweller, our Triplock winding crown, with a triple lock that creates three sealed zones. As early as 1926, our Oyster case came with a screw-down crown to stop water, sweat or dust entering. In 1954, we devised the Twinlock winding crown and its added waterproof barrier to counter any incident that could harm a gasket on a dive. As for our Triplock winding crown, it is a further safeguard in the unlikely event of the crown unscrewing itself 11,000 metres (36,090 ft) down. #Rolex #Watchmaking #Perpetual
42.0k 206
1 month ago
Understated elegance. The President bracelet was created specially for the Day-Date and unveiled in 1956 at the model’s launch. Immediately recognizable, the bracelet, featuring three semi-circular links, completes the look of this Day-Date 36 in 18ct Everose gold with a slate dial and diamonds. #Rolex #DayDate #101031
125k 669
1 month ago
Every diamond in the Day-Date 36’s bezel is carefully selected by in-house gemmologists, then precisely aligned and set within intricate metalwork. In harmony with the mother-of-pearl dial and diamond hour markers, this is a watch that creates a sparkling symphony. #Rolex #DayDate #Perpetual
235k 990
1 month ago
At first glance, this 18ct yellow gold is indistinguishable from any other. Yet this one can be found only in our watches. At our Geneva foundry, we use a complex industrial process to guarantee its purity and homogeneity. Very malleable in its natural state, 24ct gold must be blended with silver and copper to become truly resistant. Only then can the alloy gain the incomparable attributes that make it our signature 18ct gold. A close look reveals this alloy is not only precious. It is unique. #Rolex #Watchmaking #Perpetual
72.9k 430
1 month ago
Counter contrast. On this 18ct Everose gold Cosmograph Daytona, the Sundust counters stand out against the bright black dial for enhanced legibility when tracking elapsed time on the race circuit. #Rolex #CosmographDaytona #101031
95.5k 495
1 month ago